Did you know that stories are a way to nurture your business? In this episode, master storyteller Jerome DeRoy shares with us his storytelling strategies.
“Every story should be an answer to the question ‘What happened?’”
-Jerome DeRoy
One of the most powerful tools that we have as humans is our ability to spread ideas through stories. The stories we share say a lot about how we view ourselves, others, and what parts of our history we choose to keep alive.
I met with master storyteller, Jerome Deroy, CEO of Narativ to get his take on how to use storytelling to benefit the workplace. Imagine, if you could attract the kind of employees who will be all in for your company with a single story, wouldn’t it be worth it to learn how to become a better storyteller? Likewise, how many times do we run around in circles in business because there wasn’t an easy way for people to learn more about the company’s journey and key successes/failures along the way.
In this episode, we discuss:
-How to use storytelling to attract the right applicants
-How to get employees to live the company values with storytelling
-Narativ’s 3-part storytelling model (Excavate, Craft, Present)
-How Narativ was born from lessons learned during the the HIV crisis
-How to use storytelling to humanize your business
-Jerome’s way to capture institutional knowledge and internal best practices from high performers
-How to connect with the levity in your story
About Jerome DeRoy
Jerome Deroy is the CEO of Narativ. He met Narativ’s co-founders, Murray Nossel, Ph.D., and Dr. Paul Browde, after responding to an ad for a production assistant. Soon after, they presented him with a shoebox full of ideas, saying, “We think there is a company in here.” Narativ was born. Jerome coaches executives and leads storytelling workshops. His passion is to show you how you can use storytelling to enhance your onboarding program.
About the Lead with Levity Podcast
The Lead with Levity podcast is a show for leaders who care deeply about what makes/breaks the employee experience. Our guests are dynamic researchers, practitioners, consultants, and business leaders. We cover foundational elements that are needed to avoid forcing the fun. We also invite lively managers who lead with levity to show us how it’s done. Thanks for joining us on this journey.
